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The LSU Fierce for the Future Campaign unites LSU’s campuses statewide for the largest campaign for higher education in the history of Louisiana. The success of the campaign will set the standard for LSU’s education, research and impact throughout the state. This campaign is the first campaign to unite all campuses across the state, already achieving monumental successes – and we got to be a part of it.

This historic campaign aims to raise support to advance six different pillars within the university and the state: arts and culture; coast, energy and environment; research and economic development; health and well-being; education; and leadership.

“Connecting these pillars is LSU’s deep commitment to positive transformation of opportunity, resources, and well-being for all. The Fierce for the Future Campaign pillars align with the strategic challenges identified in LSU Strategic Plan 2025: Leading Louisiana. Impacting the World., introduced in fall 2017.”

Lettermans is privileged to have had the opportunity to turn their $1.5 billion campaign launch into a reality. Because of Lettermans’ signage and graphics services, the event was brought to life with visuals that truly represented the heart of The Fierce for the Future Campaign. The deliverables included branded backdrops, custom bar wraps, acrylic signage, custom fence
graphics, feather flags, yard signs, retractable banner stands, foamboard signage, and wall

At Lettermans, we believe that education is vital to advancing our community and state to its next level. Higher education leads students to believe deeply in themselves, their capabilities and their future.

LSU President F. King Alexander said of the campaign’s importance, “LSU is more than just a university. It is home to a unique combination of people, partnerships and ideas that fuel the engine of progress across Louisiana and around the world. Gifts to the Fierce for the Future Campaign will empower LSU to drive solutions to global issues that Louisiana knows better than most while simultaneously preparing tomorrow’s leaders to make a difference in the lives of others.”

Lettermans is proud to help cultivate success and empowerment through this campaign. We are thankful for the opportunity to be a part of such a monumental event and hope to continuously see growth in the education, research, and impact that LSU has on our state’s families, communities and small businesses alike. Baton Rouge is home to Lettermans; and as we’ve grown throughout the state of Louisiana, our team has witnessed, first-hand, the cultures and passions that make up the state, making it a diverse, unique and innovative community with one thing in common: the pursuit for progress.

We are thrilled to continuously see the effects of this campaign and look forward to the outcomes. Lettermans is fierce for the future. To find out more information about Lettermans, visit