Professional document and graphics solutions since 1949

Planning to rebrand your marketing for your business? Do it now! With the New Year on its way, there’s no better time for a fresh start. 

Regardless of your industry, rebranding or up-branding can lead to a host of benefits, including; increasing revenue, growing audience, expanding inventory, the ability to employ more people, or even an expansion. By giving yourself a clean slate, you will usher new life and energy into your business. 

But, before you can reap the rewards, you have to put in the work. We’ve compiled a list of steps and important tips to keep in mind throughout the execution of your project. 

Complete the Concept

You may be eager to get started, but don’t release anything until the entire project is fully ready. A new logo or color scheme isn’t enough; it’s imperative that you have the entire rebranding concept mapped out and fully understood before release.

Whether you’re looking to update, revise, or differentiate from competitors, what matters most is that you communicate your reasoning and extend it into all facets of the rebrand. 

Get your marketing materials ready to go

We recommend putting your new logo, colors and slogans on whatever you want to be seen, whether it be vehicle decals, letterheads, signs, business cards, or banners. Remember, you never get a second chance to make a first impression. That’s why signs and graphics represent some of the most important decisions you’ll ever make for your business. 

Whether you want something simple, or complex and custom-made, Lettermans is here to help. By ordering in advance, you will be able to phase out your existing materials and slowly phase in the new ones.

Design with a buffer

Don’t worry if you can’t quite meet the New Year deadline. Just do what you can to get the ball rolling. It may help to sit down with a creative consultant to discuss your vision. You can toss around ideas, give feedback, and ultimately develop a brand that you’ll be proud to stand behind, even if you have to push the release to mid-year. 

Ask for help when needed

Don’t try to do it all yourself. We’re more than happy to step in and assist. Our operational blueprint has evolved to embrace a digital frontier where we deliver cloud computing, web-based file transfer, and many other technologies. It’s a new doorway, only it leads to a name you already trust. 

To get started, or for more information, visit https://www.lettermans.com/service-request/